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No Law Branding

No Law Branding

ClientKRAFTON / Neon Giant
Year2024
RoleCreative & Art Direction
CategoryBranding

A branding package developed for NO LAW, establishing a bold visual identity shaped through defined art direction and graphic elements that echo its noir cyberpunk world and early 90s action aesthetics.

No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding

Overview

I led the early visual development for No Law, and my team and I worked closely with Neon Giant, Arcade Berg, and Tor Frick to turn it into a full identity system that fit the vision and narrative of the game. Our combined effort produced a focused and cohesive look across the project.

We developed numerous logo explorations before settling on the final mark, collaborating with game studio designer Andreas Carlson to push the identity further. The intent was to craft something fresh and rooted in the game's lore, yet still aligned with the visual style seen in Neon Giant's work on The Ascent.

Software

Adobe PhotoshopAdobe Photoshop
Adobe IllustratorAdobe Illustrator
FigmaFigma

Credits

Creative & Art Direction

Andy Fernandez

Lead Visual Designer

Kevin Yoo

Sr Visual Designer

Brian Wilson