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NO LAW Branding

NO LAW Branding

ClientKRAFTON / Neon Giant
Year2024
RoleCreative & Art Direction
CategoryBranding

A branding package developed for NO LAW, establishing a bold visual identity shaped through defined art direction and graphic elements that echo its noir cyberpunk world and early 90s action aesthetics.

No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding
No Law Branding

Overview

I led the early visual development for No Law, working closely with Neon Giant, Arcade Berg, and Tor Frick to shape it into a full identity system that fit the vision and narrative of the game. The combined effort produced a focused and cohesive look across the project.

Numerous logo explorations were developed before settling on the final mark, with game studio designer Andreas Carlson brought in to push the identity further. The intent was to craft something fresh and rooted in the game's lore, yet still aligned with the visual style seen in Neon Giant's work on The Ascent.

Software

Adobe PhotoshopAdobe Photoshop
Adobe IllustratorAdobe Illustrator
FigmaFigma

Credits

Creative & Art Direction

Andy Fernandez

Lead Visual Designer

Kevin Yoo

Sr Visual Designer

Brian Wilson